Every global business has a global market outlook. This is because their message must transcend cultural differences to speak to the target audience. In marketing to a global audience, here are 5 things to consider:
- Understand The Different Cultures
It is highly important that as you market to a global audience, your brand messaging cuts across borders. In other to do that, you have to conduct a thorough cultural research to understand the cultures of the geographical regions you are exploring. This understanding also helps you to localize your message to target audience.
- Develop A Global Friendly Website
A website can be accessed by anyone with an internet connection anywhere in the world. That is why for anyone considering starting global, a website is a must. A website acts as your virtual store where customers from across the globe can interact with your brand. Having a global friendly website requires that you are careful to use colors, symbols and language that are not offensive to anyone.
- Decide on Your Marketing Mix.
There is never one way to reach all your customers and so you have to select the best channel for each geographical region. For some digital marketing would be effective, while others would prefer a more traditional marketing approach.
- Being Aware Of Global Trends
Ensure you stay aware of the global trends so your messaging isn’t irrelevant in light of them and also to exploit them whenever there is an opportunity. Also stay updated of the local trends in the different geographical regions of your operations to leverage them in promoting your products.
- Cultivate Relationships With Local Affiliates
It’s important that you develop mutually beneficial relationships with the locals in your target market. These relationships are beneficial in terms of promoting your products, keeping you aware of emerging trends and forging alliances.
This article is part of a series of conversations around helping entrepreneurs in Nigeria start businesses with that cater to a more global audience. This will help improve Nigeria’s export base and create sustainable trade surplus for the country. These issues will also be discussed more extensively at the SMW 2017 event, themed, Leveraging Digital to Build Global Startups from Nigeria. To learn more about Leveraging Digital to Build the Global Startup from Nigeria or SMW Lagos 2017 and register to attend visit click here. For the latest news and updates follow Startit.ng on Twitter via @StartitNG or on Facebook via www.facebook.com/StartitNigeria