It goes without saying that digital transformation is required for every startup thinking of operating on a global scale. According to MIT Sloan Management Review, “CEOs no longer think only digital start-ups or high-tech darlings like Amazon, Apple or Google can use digital transformation. Executives in all industries are seeking ways to use digital advances to change customer relationships, internal processes and even business models.”
“Digital transformation has to do with using technology to radically improve the performance or the reach of an enterprise.”[i] Here are 2 technologies companies can use to digitally transform their business:
Social Media. Using social media platforms to digitally transform your business does not only relate to sales or selling. It has a lot to do with how your business interacts socially with the rest of the world. In recent times, there has been a huge emphasis on global connectedness and social media has only made this a reality in our times. Using social media to enhance customer experience is definitely one of the ways to digitally transform your business.
Mobility. “Mobility is essentially about the freedom to shop and work where you want, whenever you want, and the flexibility for businesses to hire talent and close business deals from across the globe. In fact mobile technology is one of the most important components of a digital transformation.”[ii] Today’s global business is a business that the customers can interact with anywhere they are. In recent times, people have spent more time on the internet through mobile devices than desktops.
This article is part of a series of conversations around helping entrepreneurs in Nigeria start businesses with that cater to a more global audience. This will help improve Nigeria’s export base and create sustainable trade surplus for the country. These issues will also be discussed more extensively at the SMW 2017 event, themed, Leveraging Digital to Build Global Startups from Nigeria. To learn more about Leveraging Digital to Build the Global Startup from Nigeria or SMW Lagos 2017 and register to attend visit click here. For the latest news and updates follow Startit.ng on Twitter via @StartitNG or on Facebook via www.facebook.com/StartitNigeria